Friday, February 4, 2011

"A picture is worth 1,000 words"

Here are a few take-aways from a recent Social Media CEO Bootcamp in San Francisco about the market current state.........
- Twitter is like an old Telegram
- Facebook is like a Yearbook on steroids
- LinkedIn is the new Corporate Rolodex
- YouTube and GoogleTV (IPTV) is like the new television
- Your personal blog reads as your own newspaper
- Wikipedia is like the new online knowledge base
- Google, Bing, and Yahoo! comprise the new Yellow Pages

Unified Communications as a Service (UCaaS) merges Telephony, Computing and Apps providers into six distinct areas according to Gartner's Marketscope for UC (April 9, 2010). These include Voice and Telephony, Messaging (Email), Conferencing, Rich Media Presence, Unified Clients operating from a single (mobile) interface, and specific Communications-enabled Business Processes (CEBP)s. My firm, Amernet, has recently added CRM, Content/Document Management, IPTV, and Mobile Computing to our traditional telephony and managed services subscription suite.

We rarely answer the phone today unless the caller belongs to our "inner circle".  Since email gets too cluttered with unwanted content, I browse email interests through my smart phone. Soon we'll likely all opt out of plowing through text (emails, blogs, etc.) in favor of getting content from Video.  As phones get faster moving video streams, email will go the way of snail mail. Arguably, You Tube is arguably, the #2 search engine marketing (SEM) firm today because people today prefer video to searching through mountains of text.

Truly, the adage that "a picture is worth 1,000 words" is true. re: http://bit.ly/i8lDWO

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